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DePaul University Office of Health Promotion and Wellness

Airbnb

Media Plan

Our goal was to increase Airbnb's revenue by 10 percent and increase awareness among young women that are social media savvy, educated and watch a mix of streaming devices and cable TV with a love for 
travel. Click below to review our proposed media strategy.

#Swipe4Consent, was pitched to the Office of Health, Promotion and Wellness to increase the DePaul community's awareness of the university's efforts to prevent and respond to sexual and relationship violence. Click below to review the insights, key messages and tactics used in this campaign below.

DePaul University Office of Health Promotion and Wellness

Univision was ready to launch a

Chicago-based lifestyle and entertainment pilot, Más Que Viernes, targeted to multicultural millennials. The following memo outlines a SWOT analysis of Más Que Viernes and key insights that led our team to take a social media approach to identify and engage the target audience through influencer marketing on various platforms. 
 

Más Que Viernes

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